The Power of Culture Videos
Company culture is so many things. It's your work environment, company mission, value, ethics, expectations, and goals. A Culture video is all about highlighting that good stuff for prospects, customers, and potential employees. This type of video helps tell your brand
Unwrapping Video: ROI (the greatest gift)
One of the greatest gifts this season won't come wrapped up in shiny paper with a pretty bow. The kind of gift we're talking about can be delivered many ways and is truly the kind that keeps on giving. Let's unwrap
Thankful for Video
The Holidays are all about connecting. Think about most of your favorite memories. Do most of them involve sitting around the table exchanging stories. You know, pass the potatoes and a good story from the past? Stories really are the
Video Authenticity
Emotions. Everyone's got them. There is no doubt about it, emotions drive action. That sentiment is as true in our personal lives as it is in business. When something conjures up a feeling, you are more invested. Now apply that
What’s Your Story?
There’s an old saying: “If a tree falls in the woods, and no one is there to hear it, does it really make a sound?” Now consider this, if a brand is creating stories that don’t connect with an audience,
Size Matters
Size matters. Now that we have your attention. Let's clarify. We are talking about video. More specifically, the best video shapes and sizes for different platforms. Let's start out with the basics. The three most common sizes are: Widescreen (16:9), Square (1:1),
How long should my video be?
It's probably the question we are asked the most as video marketers: How long should my video be? While there isn't a simple answer, here are some basic guidelines to get you started.
Visit Tampa 360
Visit Tampa Bay 360/VR -- Behind the Scenes from Mad Bear Productions on Vimeo.
Your Story. Your Data. Your Property.
“That is amazing!” A visceral reaction to a conversation I had about 6 months ago. I have been friends with Richie Etwaru and Michael DePalma for years. We’ve done TEDx talks and worked together on some personal ventures, but most importantly we are
Video Trends for 2018
As we move full speed ahead into 2018, the world of video marketing is not slowing down. In fact, with one more year of technological innovation and creativity behind the camera, the world is in for more captivating content in the