Size Matters
Size matters. Now that we have your attention. Let's clarify. We are talking about video. More specifically, the best video shapes and sizes for different platforms. Let's start out with the basics. The three most common sizes are: Widescreen (16:9), Square (1:1),
Your Story. Your Data. Your Property.
“That is amazing!” A visceral reaction to a conversation I had about 6 months ago. I have been friends with Richie Etwaru and Michael DePalma for years. We’ve done TEDx talks and worked together on some personal ventures, but most importantly we are
RIP Warren Miller: From a Skier and Storyteller
When I first heard Warren Miller died, I wanted to go skiing. It seemed appropriate. My friend and colleague Julian Williams, a non-skier, was the one who broke the new to me (see his blog on Warren Miller here). But Julian
RIP Warren Miller: Admiration from a Non-Skier
RIP Warren Miller. If you are unfamiliar with the name, for the better part of 60 years Warren Miller was a prolific peddler of snow and skiing with more joie de vivre than Larry Flint peddling pornography. Following his release from
The Power of the Preview
Marketing lessons are all around us
In Video We Trust for Sales
As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. You could argue that getting a deal done without trust is next to impossible.