Round We Go: Virtual Reality/360 Video
This week thousands have flocked to the California desert to attend Coachella, while a very different crowd flocked to the desert in Nevada, to gather in Las Vegas for the Coachella and the Comicon of the broadcast industry all rolled
Turning Content into Interactive Connectivity
What do we want? Engagement! When do you want it? NOW! Interactive video is a perfect opportunity to provide customers with a dynamic experience when learning about a product, service, brand, idea, concept, etc… It’s like a custom-tailored suit. By enabling them to shape
How long should my video be?
You’ve probably heard people joke about human beings having a shorter attention span than goldfish, sadly it’s kind of true. If your content doesn’t capture a viewer’s interest in the right amount of time, they’ll move on to something else. We have to hold our audience very
Video Domination: 5 Tips to Avoid Video Failure in a Video Saturated World
Huffpost Live is dead. So is Al Jazeera America. The New York Times is exploring how to use Virtual Reality in news and Samsung is opening a VR studio in NYC… Given the dominance of video and the proliferation of video-centric technologies, how do
The Power of Music in Video
The importance of music in video is indisputable. It is the subtle guide that commands an audience to sit up and pay attention. The right music can make your video memorable and moving. On the flipside, a mistaken choice of
Cause and Effect
Is fall your favorite time of year? Mine, too. But not because of the cooler temperatures and changing leaves. I love fall because it’s a great time of year for innovative cause marketing programs. Maybe it’s because Giving Tuesday is around
Keeping it Real
Need a star for your next marketing video? Look no further than your company’s own employees. In most cases they are the most qualified when it comes to extracting the DNA of your company. Now, you might be thinking, “Yes,
The Future of Video Marketing
Predictions are at best an educated guess. I stress educated (think of this as a weather forecast). While we could probably have a full college 101 session about all of these topics, for the sake of time, and quite frankly
Back to Basics
“Is the Wi-Fi working?” “Did you change the iTunes password?” “Have you seen my charger?” Sounds like a typical morning in my household. Remember Hooked on Phonics? Yea. My kids, and my husband (ok, ok, me too) are Hooked on Tronics. I long
Brands We Love
In life we pursue the things we love. It’s no different in business. From time-to-time you’ll see Mad Bear‘s social feeds feature the “brands we love” hashtag because there are so many brands our team loves. There is a