How long should my video be?
It's probably the question we are asked the most as video marketers: How long should my video be? While there isn't a simple answer, here are some basic guidelines to get you started.
Turning Content into Interactive Connectivity
What do we want? Engagement! When do you want it? NOW! Interactive video is a perfect opportunity to provide customers with a dynamic experience when learning about a product, service, brand, idea, concept, etc… It’s like a custom-tailored suit. By enabling them to shape
The Power of Music in Video
The importance of music in video is indisputable. It is the subtle guide that commands an audience to sit up and pay attention. The right music can make your video memorable and moving. On the flipside, a mistaken choice of
Online Video Drives Cross Country Move
By Melea Seward Last month, I moved 3,000 miles across the country. Well, 2,910 miles really, but who’s counting? In February I started researching and in the span of about six weeks, I became a big consumer of products and services I
Video as a Commodity
Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities. Gold is a commodity. So is oil. Even time
What is the Mad Bear Experience?
The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter. It makes sense that video will be the theme of what is found here but we will explore video