Speak to Your Audience with the Right Tone
A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun
Online Video Drives Cross Country Move
By Melea Seward Last month, I moved 3,000 miles across the country. Well, 2,910 miles really, but who’s counting? In February I started researching and in the span of about six weeks, I became a big consumer of products and services I
Getting Traction for Your Video
Two Guest Experts: Peggy Dau is the founder of MAD Perspectives (Yes… another “Mad” company). Her company guides businesses on how to use social media to create an audience and generate leads. Zach Smith is the founder of Analog Method. His company
Improving Video Management and Distribution
The team at Mad Bear Productions is constantly searching for and testing tools to enhance the engagement and management of our videos. So, here are three new options to consider: Givit – ever want to send video in an email but
Contributing to Streaming Media Producer
My first piece was featured on Monday, March 19th on Streaming Media Producer, an offshoot of the online video powerhouse Streaming Media that gives video content producers tools and techniques to better their craft. Streaming Media is a well respected
Mad Bear Productions Wins Telly Award
Exciting news in the world of Mad Bear Productions. We just found out that we won a Telly Award for the the video we did for PeriClean: A Brushless Toothbrush (check out the official news release here). The video received
Video SEO From Blue Fly Web Marketing
Written by Robert Weil (Blue Fly Web Marketing) When most people think about video SEO, they think about getting their video out there. We are going to take a slightly different spin. We believe video can help you with your SEO
Video as a Commodity
Even if you are not in the financial world, if you saw Eddie Murphy back when he was funny talk about pork bellies in Trading Places you understand a little about commodities. Gold is a commodity. So is oil. Even time
The Kony 2012 Phenomenon
For those of you who haven’t heard about it or had a chance to watch all 30 minutes… Kony 2012 is a campaign to bring a man (Joseph Kony) to justice. Within a week, this video got more than 75
What is the Mad Bear Experience?
The title is “A Conversation about Better Video for Business” and that is what we will deliver every month in this newsletter. It makes sense that video will be the theme of what is found here but we will explore video