Video Metrics: Measuring What Matters.
Your video is up and running, you’re starting to rack up views. What’s next? How do you actually measure the success of your video project? Before you start measuring your video’s success, you must define what success means to you and
Video Strategy Part 2 — Distribution
So you have this incredible video. You sent it out to your internal teams, encouraged everyone to share, uploaded it to YouTube and now you wait. You wait for the marketing fame to roll in. You wait some more. Unfortunately, each time you
Need Help Delivering Video to Your Audience?
If you love the idea of video but don’t know how to get the video in front of the people you are trying to reach… You are not alone. So I want to share with you our story of discovery of
Video Strategy: Part 1 (Content)
I play chess with my son. He’s 8. And he’s pretty good. He’s beaten me fair and square a few times. It got me thinking. What’s his strategy? So I asked. His answer was simple: Keep the King Alive. Strategy doesn’t have to
The Quiet Man (Jeff Henderson)
Mad Bear co-founder Julian Williams was in Rio for the Olympics. This was his 4th Summer Games. After spending some time with gold medalist Jeff Henderson, he wrote this article. A slim figure is bent over at the waist, feet together,
Michael Phelps: The Most Underrated American Athlete of All Time…
Mad Bear co-founder Julian Williams is in Rio for the Olympics. This is his 4th Summer Games. Read on as he reflects on Michael Phelps: The most underrated American athlete of all time. A friend replied to me regarding Phelps with the
Speak to Your Audience with the Right Tone
A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun
Its Not Just About the Clicks
Hurray … You just got 25,000 views on your video! Wow that is good stuff! You are excited! You are proud! But now what? Or better yet: what did your achievement get you on the business front? My point here is: how many views a video
Making Sure Your Videos are Seen and Watched
We did a test and the results are in… First here is the video. It was featured on Streaming Media Producer (where I am a contributor — click here) (If you want to view the video on the Streaming Media Producer site
Find Your Video Audience
5 Tips from a Web Developer About How and Where to Find Your Video Audience Great content drives social media and SEO success, and great video content performs very well both in social media settings and for SEO purposes. But one