Northwell Health – Colorectal PSA (patient)
Northwell Health – Colorectal PSA (patient)
The Challenge: To create an informational Public Service Announcement for Northwell Health designed to encourage patients to get screened for colorectal cancer.
Our Solution: A blending of emotional patient testimonials with a physician expert balances information with authentic and genuine stories to make a compelling case to get screened!
*Note: The patient testimonials were all captured with our guidance on their phones in their homes to add more authenticity to the storytelling.
