Speak to Your Audience with the Right Tone
A client recently asked us to produce a viral video that is funny. The only other direction was the video also had to tell the viewer how the client’s service works. Now this was a tall order and a fun
Online Video Return on Investment (ROI)
Online video is a proven way to draw more eyeballs to a business. More and more studies are showing the proof is in the numbers: higher website click through rates, longer amount of time engaged with a brand on a webpage
Video Storytelling Tip #1: People Remember What They Feel
Glenn Zimmerman, President of Mad Bear Productions, provides insight on how to make a message memorable using video. Do you have any reaction to this video?
How Story Works on the Brain to Inspire Action
As a team of passionate storytellers, we felt compelled to share a video we recently came across. In this case it is not about the production value, the editing or anything about the presentation at all (I know coming from us